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Hirli logohirli - December 2024

Automated JobApplication Platform

hero
Company
Hirli
My Role
Founder & Lead Developer
Timeline
12 months
Responsibilities
Full-Stack Development
API Development
Automation Engine Design
Server Architecture
UI/UX Design
Infrastructure Design
Payment Integration
See it Live
Overview

Hirli was an AI-powered job application automation platform designed to revolutionize the job search process. The platform automated the tedious task of applying to multiple jobs by intelligently filling out applications, customizing resumes, and tracking application status across hundreds of job boards.

The platform focused on saving time for job seekers, increasing application volume, and improving application quality through AI-powered resume optimization and cover letter generation. Job seekers could apply to dozens of positions daily with minimal manual effort.

  • Svelte
  • Node.js
  • Express
  • Cloudflare Workers
  • Prisma
  • PostgreSQL
  • GraphQL
  • Redis
  • Resend
  • TailwindCSS
  • Stripe

sad Spoiler Alert!

This project has been shut down due to market challenges and operational costs.

High Level Goals

  1. Automate job application submissions across multiple platforms

  2. Reduce time spent on repetitive application tasks by 90%

  3. Increase job seeker success rates through AI-optimized applications

Initial Challenges

Job seekers were spending hours daily filling out repetitive application forms across different job boards. Each application required manual data entry, resume uploads, and customized cover letters, making it impossible to apply to a sufficient number of positions to maximize opportunities.

Research & Discovery

After analyzing job seeker workflows, I identified that the average job application took 1-5 minutes to complete. Job seekers needed to apply to 50-100+ positions to get meaningful responses, which was practically impossible with manual applications. The market needed an intelligent automation solution.

Solution Architecture

Designed a multi-layered automation platform using Redis for browser automation, AI for resume optimization, and a distributed worker system for parallel processing. Built with Svelte for the frontend and Cloudflare Workers for edge computing to ensure fast, reliable automation.

process
Job Search Analysis
Analyzed the job application process across major job boards to identify automation opportunities and pain points in the user journey.
process
Potential Search Time Saved
Looking at the time saved by automating job applications and the potential time saved by automating the job search process.
process
Job Hunting Process
Researched time spent on job searching and the number of applications submitted per day.
process
Automation Engine Design
Potential interest in automating the job application process and the potential time saved by automating the job search process.

Hirli Brand Identity

Hirli features a bold, energetic design with an orange and purple color scheme that conveys innovation and action. The primary orange color represents energy and opportunity, while the vibrant purple accent emphasizes creativity and automation.

This color combination creates a distinctive visual identity that appeals to job seekers while maintaining the modern, tech-forward appearance required for an AI automation platform.

Vibrant Orange

CMYK: 0, 73, 97, 12
RGB: 224, 97, 6
Hex: #e06106

Deep Purple

CMYK: 73, 91, 0, 36
RGB: 70, 15, 164
Hex: #460fa4

White

CMYK: 0, 0, 0, 0
RGB: 255, 255, 255
Hex: #ffffff
Inter / Display

Hirli

Uppercase
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Lowercase
abcdefghijklmnopqrstuvwxyz
Numbers
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Inter / Body
Regular
AI-powered job application automation platform.
Roboto / Navigation
Products. Browse. Pricing.
https://hirli-9514a.web.app/

HirliAutomated Job Application Platform

Hirli was an AI-powered automation platform that helped job seekers apply to hundreds of positions with minimal effort. The platform automated form filling, resume customization, and application tracking across major job boards.
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Hirli

AI-powered job application automation platform with resume optimization and application tracking.
Automated Applications - Apply to hundreds of jobs automatically with intelligent form filling.
Resume Optimization - AI-powered resume customization for each job posting.
Application Tracking - Track all applications and responses in one centralized dashboard.

The Outcome

After 12 months of development and operation, Hirli was shut down due to a combination of factors. The primary challenges included high operational costs from running browser automation at scale, increasing anti-bot measures from job boards, and competitive pressure from established players in the market.

While the platform successfully automated job applications and received positive user feedback, the unit economics didn't support sustainable growth. The experience provided valuable lessons in automation infrastructure, market validation, and the importance of sustainable business models in competitive markets.

Key Learnings

Developing Hirli provided valuable insights into automation infrastructure and SaaS business models.
Automation at Scale
Browser automation at scale requires robust error handling, retry mechanisms, and distributed architecture to handle concurrent job applications reliably.
Anti-Bot Challenges
Job board anti-bot measures present significant technical challenges that require constant adaptation and sophisticated detection avoidance strategies.
Infrastructure Costs
Operational costs for automation infrastructure can escalate quickly, especially when running browser instances at scale for extended periods.
Market Timing
Market timing and competitive landscape are critical for SaaS success. Understanding the competitive environment early is essential for strategic positioning.
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