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Glow Menu logoglow-menu - 2016

Glow MenuA Brighter Dining Experience

Glow Menu desktop and mobile design preview
Company
Glow Menu
My Role
Product Designer & WordPress Developer
Timeline
Independent commerce product
Responsibilities
Product Strategy
Brand Identity
WordPress Theme Development
WooCommerce Implementation
Product Customization
Checkout Integration
See it Live

Overview

Glow Menu was a WordPress and WooCommerce storefront for customizable glow-in-the-dark printed menus. Customers could browse menu designs, personalize products, save favorites, and complete an online purchase.

The implementation combined a custom Glow Menu theme with product-design tooling, Stripe checkout, shipping and order tracking, abandoned-cart recovery, email marketing, search, SEO, and customer-support integrations.

  • WordPress
  • WooCommerce
  • PHP
  • JavaScript
  • TypeScript
  • SCSS
  • Stripe

High Level Goals

  1. Let customers personalize printed menu designs online

  2. Build a complete product browsing and checkout experience

  3. Support fulfillment, retention, and customer-service workflows

Product Challenge

The product needed to communicate a visually unusual physical format online while still giving customers the familiar structure of an e-commerce purchase flow.

Customization

The storefront integrated product-design tooling so buyers could move beyond fixed templates and create a menu suited to their venue or occasion.

Commerce Operations

WooCommerce extensions supported payment, wishlists, shipping, tracking, abandoned-cart recovery, email marketing, analytics, and customer communication around the core product.

Glow Party — Front

Glow Party — Front

Original customizable front-side artwork offered through the Glow Menu storefront.
Glow Party — Back

Glow Party — Back

The matching back-side layout demonstrates the product's two-sided printed format.
Glow Party — Back

Glow Party — Back

The matching back-side layout demonstrates the product's two-sided printed format.
Special Occasion

Special Occasion

A second design direction created for event-focused menu customization.

Glow Menu Identity

The current Glow Menu website frames expressive hospitality artwork with warm white surfaces and graphite controls. Yellow accents punctuate section labels and links, while deep navy anchors the closing call to action.

The Arimo-led sans-serif system keeps headings and product information simple, giving the printed menus room to carry each venue's visual personality.

Glow Yellow

Hex: #FFEB3B
RGB: 255, 235, 59

Graphite

Hex: #444341
RGB: 68, 67, 65

Warm Paper

Hex: #F7F7F6
RGB: 247, 247, 246

Midnight Navy

Hex: #182C3D
RGB: 24, 44, 61

Arimo / Display

Glow Menu

Uppercase

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Lowercase

abcdefghijklmnopqrstuvwxyz

Numbers

1234567890
Arimo / Body
Regular
Create a menu that belongs in the room.
https://glowmenu-1efe4.web.app/

Glow MenuDesigned to Stand Out

A WordPress and WooCommerce product experience that brought customizable glow-menu artwork, purchasing, payment, and fulfillment into one storefront.
Glow Menu interface, view 1Glow Menu interface, view 2Glow Menu interface, view 3

The Outcome

Glow Menu became a working commerce system rather than only a visual concept. It connected custom product artwork, WordPress publishing, WooCommerce purchasing, Stripe payments, fulfillment support, and retention tooling in one branded storefront.

Key Learnings

The concept highlighted how expressive branding and functional information design can reinforce one another.

Platform Customization

A custom theme and focused extensions can turn WordPress into a specialized commerce product rather than a conventional content site.

End-to-End Commerce

A viable storefront extends beyond product pages into payments, fulfillment, retention, analytics, and customer support.

Product Personalization

Customization adds meaningful value when the editing experience remains connected to a clear and familiar purchase flow.
Next Project

Designing a connected Los Angeles home search: map-based listings, property facts, neighborhood guides, and clear next steps.

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